Tech

An app might rewrite this clickbait headline — here’s why


A screenshot of Artifact, the new news app from Instagram co-founders Kevin Systrom and Mike Krieger.
Image: Artifact

The Artifact news app only just started letting users mark articles as clickbait, but starting Friday, the app will actually be able to rewrite clickbait-y headlines for you in real time with some help from OpenAI’s GPT-4 large language model. If enough people mark a story as having a clickbait headline, Artifact might start showing an AI-rewritten headline to all users.

It’s a fascinating — and fast — evolution of a feature that only rolled out last week to Artifact, the new app from Instagram’s co-founders that’s kind of like a TikTok for text.

In an interview with The Verge, Artifact co-founder Kevin Systrom says that the app has already seen “tons” of people use the clickbait marker. “It’s clear that people are passionate about…

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By: Jay Peters
Title: An app might rewrite this clickbait headline — here’s why
Sourced From: www.theverge.com/2023/6/2/23745927/artifact-fix-clickbait-headlines-rewriting-ai
Published Date: Fri, 02 Jun 2023 13:00:00 +0000

Jay Peters
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