Bob Iger’s big ideas for Disney involve cost-cutting at Marvel
Bob Iger has a lot to say about Disney’s future. During a 40-minute interview with CNBC, the CEO talks about what the company could look like over the next four (or more) years under his control — and it could drastically change some of Disney’s biggest brands.
One of those changes includes slashing the company’s spending on Marvel and Star Wars-related content. As for why, Iger says the influx of Marvel TV shows “diluted focus and attention,” on its films, resulting in disappointing performances at the box office.
Ant-Man and the Wasp: Quantumania was one of those films. It raked in just $463 million, making it one of the lowest-grossing Marvel movies of all time. Although that performance improved with the release of Guardians of the…
By: Emma Roth
Title: Bob Iger’s big ideas for Disney involve cost-cutting at Marvel
Sourced From: www.theverge.com/2023/7/14/23794886/bob-iger-disney-marvel-espn-streaming
Published Date: Fri, 14 Jul 2023 19:25:33 +0000
Emma Roth
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