Threads isn’t for news and politics, says Instagram’s boss

An image showing the Threads logo
Illustration: The Verge

Instagram’s new Threads app is “not going to do anything to encourage” politics and “hard news,” Instagram boss Adam Mosseri said in a Threads conversation with The Verge’s Alex Heath.

The additional scrutiny, negativity, and integrity risks that come with politics and hard news aren’t worth the “incremental engagement or revenue,” Mosseri wrote. “There are more than enough amazing communities — sports, music, fashion, beauty, entertainment, etc. — to make a vibrant platform without needing to get into politics or hard news.” (Mosseri’s strong point of view here is likely informed by his time running Facebook’s News Feed.)

In recent years, Meta has distanced itself from news and politics, including reducing the amount of political…

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By: Jay Peters
Title: Threads isn’t for news and politics, says Instagram’s boss
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Published Date: Fri, 07 Jul 2023 19:16:38 +0000

Jay Peters
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